Willem is an experienced professional who has been involved in the aviation industry since 2008 in various senior advisory roles across Airline Strategy & Business Planning, Aero-political Affairs, Special Projects, Airline and Cargo Operations, Travel Distribution as well as In-flight Catering.

Prior to this, Willem was as a Management Consultant for a top-tier global management consulting and outsourcing services firm. During this time he consulted within the financial services industry serving various Johannesburg Stock Exchange listed blue-chip clients.