Chief Executive of Seychelles Tourism Board, Sherin Francis.

The Seychelles Tourism Board (STB) will focus on safe tourism as a main part of its marketing strategy.

STB Chief Executive, Sherin Francis, conveyed this to key stakeholders via an online meeting as Seychelles prepares to welcome commercial flights from August 1.

Francis reiterated the precautionary measures taken by the destination through the Department of Tourism, Department of Public Health and other local stakeholders.

“STB’s main focus, as we market the destination, is promoting safe tourism to build the confidence of our visitors who envisage travelling to Seychelles. Based on market research and the various travel trends we see developing we are repositioning ourselves as being versatile and flexible to cater for various travel needs.”

Francis said the strategy was a flexible one and that STB would be sure to adapt as the global situation changed.

She also emphasised the destinations plans to increase its online presence.

“The market intelligence insights gathered by our team have clearly shown that Seychelles still remains a top-of-mind destination for many people around the world. The bookings, although slow, remain consistent,” said Francis.