Qantas is to overhaul its loyalty programme as part of an AUS$25m (R246m) investment, where members will pay less fees for international reward flights and have access to more seats. The airline will also introduce a new loyalty tier.
The initiatives, to be rolled out to members over the next 12 months, include:
- Adding more than one million extra reward seats available annually on Qantas and partner airlines.
- The number of points required for premium cabins will increase by up to 15%, taking effect from September 18.
- The number of points required for upgrades will also increase by up to 9%.
- The number of points required for international economy Classic Reward seats will decrease by up to 10%, effective immediately.
- Decreasing carrier charges by up to 50% on international bookings.
- Creating a new tiered Points Club programme for members who earn most of their points through on-the-ground transactions. It will be launched later this year.
- Introducing Lifetime Platinum status, which will be introduced in September and is reached by a member accruing 75 000 status credits.