Geneva – The International Air Transport Association (IATA) announced the results of a study of global corporate travel buyers showing that while the vast majority maintain a neutral opinion concerning the New Distribution Capability (NDC) they recognise the opportunity the standard offers. Moreover, the study found that there is a strong desire among travel buyers for greater in-depth knowledge about NDC and the implications that it will have for their business activities.
NDC is a travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard that is intended to enhance communications between airlines and travel agents.
The study was conducted by Festive Road on behalf of IATA. It is based on interviews with 17 corporate travel buyers from five continents representing direct responsibility for in excess of $3 billion per annum in business travel expenditure including an estimated $1.9 billion in air travel.
“We have an opportunity for greater interaction with the corporate travel buyer community who are key partners in the travel value chain. The newly-formed IATA Travel Manager Advisory Group will help us to build a better understanding of the capabilities of NDC and the concerns of corporate travel buyers. By enabling access to airline content that currently is available only on airline websites, NDC will add much more value to the services that travel buyers provide to their companies”, said Aleks Popovich, IATA Senior Vice President, Financial and Distribution Services.
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