The Board of Airline Representatives South Africa (BARSA) has appointed experienced aviation and tourism professional, Ndiphiwe Ntuli, in the new role of General Manager.

Joining BARSA after a lengthy search, Ndiphiwe brings years of expertise in the aviation sector to the role, including seven years at Airports Company South Africa (ACSA) as group head of Stakeholder Relations, a position that incorporated stakeholder relationship management, community relations, socio-economic development and enterprise development.

Ndiphiwe also spent several years as the country manager for South African Tourism in Japan and director: Inter-governmental Coordination & International Tourism Liaison at the Department of Environmental Affairs and Tourism (DEAT).

Standouts in Ndiphiwe’s career include his role in coordinating the tourism industry response to the Department of Transport’s aviation policy framework, which included establishing a fair air services bilateral negotiations framework; and his integral role in government negotiations that led to the fruition of several co-operative agreements with international agencies and governments, including the much sought-after Approved Destination Status with the People’s Republic of China; and

Ndiphiwe holds a BAEd (Vista University), P&DM (Wits University) and certificate courses in Brand Development and Marketing Management; Project Management and Risk Management.

“Having spent 18 of his 22-year career in the public sector, both in government and its agencies, Ndiphiwe will add immense value to the aviation sector, but especially to BARSA members,” says June Crawford, BARSA CEO, welcoming Ndiphiwe to the role.

“My passion for brand marketing, reputation management, socio-economic development and stakeholder management will bring a new dimension to this new role at BARSA,” says Ndiphiwe.

“It gives me great pleasure to return to the aviation fold and represent the interests of the international aviation sector in South Africa – a position for which my international and industry experience make me well equipped.”


The Board of Airline Representative of South Africa (BARSA) is the representative association of the international airlines operating to South Africa. BARs represent member interests in most countries in the world.

In 2005 BARSA took the decision to appoint a CEO to ensure the interests of its members were adequately attended to. BARSA has been in existence for several years with lesser time afforded to the business of the association but dedicated resources were required to raise the profile of the association.

BARSA identified the need to establish a recognised means of communication and consultation between member airlines and statutory and other organisations whose actions influence and affect member airlines and the aviation industry in general.

BARSA provides the single concerted voice on behalf of its members on policy and other matters in relation to government and other industry stakeholders.

For more information, visit or contact Natalia Rosa (details below).

Issued by: Big Ambitions
Contact: Natalia Rosa
Tel: +27 83 449 4334